Glamour Nutrition is part of the group of companies that forms one of the largest sports nutrition brands in the world, Midway International Labs. With extensive international presence, professionals working in every continent and intensive research and development to back up product quality, Midway Labs is synonymous of quality and trust. With renowned scientists on the team such as Dr. Raposo who was former president of ANVISA (The health Agency Organization in Brazil), Dr. Turíbio physiologist and highly acclaimed nutritionist and Gerseli Angeli Master and PhD in Sports Science – UNIFESP and Member of the American College of Medicine.
Always supporting sports and the fitness lifestyle, Midway Labs has sponsored over 1,000 events including professional race car competitions, bodybuilding competitions, IFBB competitions, MMA events, volleyball teams, soccer teams and much more. Serious athletes and celebrities have also partnered up with Midway Labs and today we are proud to say that we have such names in our team: Kaká (Professional Soccer Player), Rodrigo Nogueira Minotauro (UFC Fighter), Rogerio Nogueira Minotouro (UFC Fighter).
Glamour Nutrition was born out of the idea that women have different nutritional and skin care needs than men do, so it’s obvious that women need special attention in the nutritional world. With that in mind, Catherine Colle together with other women at the Glamour Nutrition Team created a dedicated line of beauty from within supplements:
“Glamour Nutrition is a line of beauty from within supplements, specifically designed for women. Women have different nutritional and skin care needs than men do, so in my mind I always wanted to separate those and create products targeted to each sex.
Being a woman myself, I know what we are looking for in a product and worked with my team to bring Glamour Nutrition to life. The biggest deciding factor to start Glamour Nutrition was that I put myself in the customer’s shoes and I didn’t see anything in the market that was attractive to me or that satisfied my needs (due to the fact that most supplements are made by men) So I knew that I had a big opportunity to do something amazing for women!”
In an interview with The Asian Entrepreneur, Catherine Colle explained how she received the insight for creating the Glamour Nutrition line.
“When I got invited to be part of the agency Wunder Models in Los Angeles, I was a little skeptical because I couldn’t imagine myself just taking pictures for a living, but seeing that whole other side of the entertainment business gave me great insight about what woman truly want. I noticed majority of the models had bad skin and teeth and that surprised me. I was one of the few that didn’t need that much make up and mainly because I took supplements my whole life. I started to see an opportunity for a niche in the industry and looked at our own line of products to see how could we better communicate with woman. After one year modeling I decided to go back to my real passion and built my own brand: Glamour Nutrition.”
The vice-president of Midway Labs USA also spoke a bit about her career as head of one of the largest sports nutrition brands in the world. She talked about entrepreneurship, long-term goals, market challenges, and gave some invaluable tips.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.